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This is where we will provide demographic information about our target audience, our advertising policies & procedures, provide contact information, et cetera. This information is still being developed, as our site is still relatively new! But we fully expect, by Summer, 2008, we should have accumulated enough data to provide an account of who frequents our site and how our advertisers might best reach our audience.So, keep your eyes peeled — we’ll post our findings on this page as soon as they become available. Thanks, in the meantime, here are some things we’ve been considering:

The indicators for market demand for our service are strong: In 2005, according to one In-Stat report, 43% of phone users nationwide were considering switching to mobile phones as their primary phone, but only 1 in 20 adults lived in wireless-only households. By 2006, that number had grown to 1 in 10. During the first six months of 2007, 1 out of every 8 adults inhabited a cell-only household. And with approximately 200,000 American households moving daily, it was clear to us that consumers were likely struggling to stay connected with a network of friends and family members who continued to move nationwide…

Early adopters are likely to be the key demographic for our services: “Early adopters” of new services, in our case, often fall in the 30 and under age group. Importantly to us, the National Center for Health Statistics reported 30% of adults age 18 to 29 have only a wireless phone, more than double the number of those over age 30 who rely only on a cell phone. This segment of the population, we believed, would likely be the first users of our cell phone lookup service when we launched it as a test product a few months ago.